The use of game-like mechanics in non-game environments has exploded in recent years, and the gamification industry is now set to reach $40 billion by 2024, according to Research and Markets.

Below, we look at the top 10 examples of gamification in loyalty programs and analyze the secret behind their success.

Milestones, tiers, badges and quizzes are just some examples of the different elements companies incorporate into their loyalty offerings to appeal to customers. In the loyalty space, too, where driving up engagement is central to success and competition is fierce, gamification offers businesses the opportunity to stand out. the use of game-like mechanics in non-game contexts, has become a popular and powerful engagement tool across countless industries.